The Challenge
Didriksons’ Trinya and Trien 3-in-1 jackets are key styles for AW26, stocked by UK outdoor retailer Cotswold Outdoor. With window displays featuring the jackets in selected stores across the country, we wanted to extend their visibility beyond the high street, bringing the displays to life through relevant creator content.
There was just one catch: the window displays were only live for a short time, leaving a tight turnaround to identify the right creators, coordinate store visits, and get content live while the displays were still in place.
The aim was to highlight the versatility of the jackets, raise awareness of their availability at Cotswold Outdoor, and give the retailer additional visibility through social media.
The Strategy
We pinpointed the Cirencester Cotswold Outdoor store as the perfect starting point. Situated on the doorstep of the Cotswold Lakes, with 180 lakes spread across 42 square miles of beautiful countryside, it offered the ideal setting to connect the retail experience with the outdoors.
We partnered with three outdoor creators local to the area, all with a genuine love of walking. Each was invited to visit the store, collect their Trinya jacket, and capture content showcasing both the in-store experience and the window display.
From there, it was time to put the jackets to the test. Heading out on local walks, creators demonstrated the versatility of the 3-in-1 design, showing how the waterproof outer shell and removable fleece could be worn separately or together to suit changing conditions.
The Results
In the short timeframe, the campaign generated 11 pieces of Instagram content across Reels, Posts and Stories, reaching a combined creator following of of almost 40,000.
Together, the content delivered 39,600 impressions and 194 engagements, bringing the jacket to life through genuine outdoor experiences and highlighting its availability at Cotswold Outdoor.
More than just product visibility, the product-only campaign helped connect the physical store window with the local outdoor community, giving Cotswold Outdoor additional exposure while strengthening the relationship between retailer and brand.
A great example of how the right local creators can take a retail moment beyond the shop window and straight into the outdoors.