Social Media

We stay ahead of the curve, getting to know influencers, bloggers, social media trends and new techniques for content creation.

Social Media
“Stay ahead of the curve with dynamic social media strategies.

Enhance your brand's authenticity and connect with customers through social media.

The social media landscape is constantly evolving and developing, often making it overwhelming and difficult to keep up. That’s why we stay ahead of the curve, getting to know influencers, bloggers, social media trends, and new techniques for content creation. Social media adds authenticity and personality to a brand, creating a connection to your customer similar only to that found in a brick-and-mortar store. By utilising our tools, we dive deep into your social analytics, understanding your audience – who they are, when they’re online, and what they’re looking for. We create creative campaigns and ideas to invigorate your social media strategy.

Competencies:
  • Personal relationship with influencers & bloggers in our space
  • Monitoring of social media trends
  • Monitoring of new techniques for content creation
  • Research of social analytics
  • Full reporting

Sectors Supported:
  • Health & Fitness
  • Lifestyle
  • Outdoor
  • Sports & Active
  • Travel
  • Tech (workwear, ingredient)
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Content Scheduling

Ensuring approved content goes live when needed.
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Community Engagement

What can we say? We love people, collaborating and a good old get together, everything you need for fruitful community engagement.
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Analytics & Reporting

We collect and study engagement rates, audience insights and other KPIs from various social media channels to measure the success of your marketing campaigns.

Social Media

Go green & gear up: a sustainable revolution

Two events promoting Polartec's new Power Shield Pro were designed to launch this new sustainable, waterproof technology. Working with 66° North, one of the fabric giant's collaboration partners we got active and wet. The idea was to get media and influencers to put Polartec's new plant-based technology to the test in real situations. It was all about getting hands on with the fabric so that Polartec could garner authentic, trusted reviews, op eds and shout outs from respected influencers and journalists.
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Year
2024
Client
Polartec
Go green & gear up: a sustainable revolution

Making a splash: redefining the outdoors

We collaborated with Lyon Equipment for a dynamic three-month influencer campaign to introduce Ortlieb’s new waterproof pack and duffel to the outdoor sector. This collaboration aimed to showcase the durability and innovation of Ortlieb’s products, leveraging the reach and authenticity of influencers, to connect with outdoor enthusiasts and adventurers.
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Year
2024
Client
Ortlieb
Making a splash: redefining the outdoors

Dial in: next-level ski fit

The challenge was introducing the new, state-of-the-art BOA® Fit System to the Alpine ski sector for the first time. Whilst BOA® was trusted across the snowboarding, cycling, trail running, outdoor, and workwear markets, it had to win the trust of the discerning Alpine skier who, potentially, could view the technology with scepticism.
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Year
2023 - 2024
Client
BOA
Dial in: next-level ski fit

From Dragon’s Den to the Slopes: Nick Jenkins’s Infinity Ski Slope is Inundated after PR Push

When former BBC Dragon and Moonpig Founder, Nick Jenkins, approached Spring PR to help launch his infinity ski slope in Wiltshire we knew exactly what to do to garner excellent coverage across Wiltshire and surrounding areas.
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Year
2024
Client
South Wilts Ski Club
From Dragon’s Den to the Slopes: Nick Jenkins’s Infinity Ski Slope is Inundated after PR Push

Unlocking the Secrets to Community Engagement

Reaching an outdoor audience used to be pretty straightforward: you’d feature your brand in Trail, Country Walking or TGO magazine; if you were lucky, a celebrity would wear your brand on an outdoor show; and you'd promote your products to the national newspapers. Today, it's a whole new landscape, and outdoor brands need to find other ways of accessing their markets. Customer behaviour is shifting, and consumers want brands to talk to them, not at them. This is where working with a community comes in.
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Year
2024
Client
Spring PR
Unlocking the Secrets to Community Engagement