The Challenge
Teva wanted to launch their SS26 sandal range with something that felt genuinely creative, not just another product seeding event. The challenge was twofold: secure the right room full of media and creators, and give them a reason to actually engage rather than just collect a free pair of sandals.
The Strategy
We took over Shoreditch Treehouse, once Keira Knightley's flat, and turned it into a hands on customisation studio for the evening. Working closely with the Teva team, we built an attendee list of twenty trendy outdoor and London fashion creators, then teamed up with artist @jarpz_ to lead live customisation sessions. Guests sewed buttons, flowers, beads and handmade charms onto their own pair of Teva sandals, turning a standard product gift into something personal, shareable and entirely their own.
The Results
The event sparked 88 pieces of social coverage and counting, reaching an estimated 961,000 followers across attendees' Instagram accounts, with over 1,500 engagements on grid posts and reels in the week since. Proof that giving people the tools to make something their own is still one of the simplest ways to get a brand noticed.
