.png)
The Challenge
Australian gumboot brand, Merry People, wanted to step up their game. Getting noticed, landing Tier 1 media coverage, and connecting with audiences in a way that felt real. All while putting founder Dani and their joyously colourful boots on the map with the right crowd.
The Strategy
Our goal? Turn Merry People from a boot brand into a full lifestyle story. Dani was the face of the narrative, we whipped up shareable content, and staged experiential events that made the brand impossibleto ignore.
We teamed up with likeminded brands to throw two events in London, and one in Bristol, which included walks through Richmond Park, journaling sessions, and boot styling – to make everyone’s feet look as good as they felt.
The Results
A few months in, the impact spoke for itself. The Tier 1 media event hit full attendance, over 130 pieces of coverage went live, and 170 boots were seeded keeping our contacts stylishly dry this winter as a result. Three bespoke events across two weeks boosted brand visibility, credibility, and audience engagement.
